![]() ![]() With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? In fact, the idea of staging experiences to leave a memorableand thus a lucrativeimpression is now more relevant than ever. Though the world has changed in many ways since then, the way to a customers heart has not. As a result, their bookThe Experience Economyis now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty.
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